At Arrowspeed Tyres®, we are committed to protecting your privacy and handling any personal information we collect with care and respect. This privacy policy explains how we collect, use and protect your personal data. It also outlines the controls and choices you have around how your personal information is used.
Who We Are
For the purposes of data protection law, Arrowspeed Tyres® is the data controller responsible for your personal information. Our registered address is:
Arrowspeed Tyres Ltd
123 Tyre Road
Manchester, M1 5TR
What Information We Collect
We collect different categories of personal data at various stages as you interact with our website, make purchases, request services or contact us. Key types of data include:
- Contact details – Such as your name, email address, postal address and phone numbers.
- Vehicle information – Details about your vehicle like the registration, make and model which allow us to identify suitable tyres and services.
- Purchase information – Billing and delivery details when you buy tyres or book services through our website.
- Website usage – Data about how you interact with and navigate our website collected through cookies and analytics tools. Details are covered in our cookie policy.
- Marketing preferences – Preferences you set for receiving marketing communications from us.
- Feedback – Any feedback, reviews, comments or suggestions you submit regarding our services.
- Social media – Data made available to us from social networks if you interact with our social pages or share content.
- CCTV – Video footage captured in and around our fitting centres for security and safety purposes.
- Call recordings – Phone conversations may be recorded for quality assurance and training purposes.
We minimise collection of sensitive special category data such as health information. Any special category data we hold is with your explicit consent.
How We Use Your Information
Processing your personal information enables us to provide you with the products and services you request, operate our business and keep you informed. We only process data where we have a lawful basis for doing so. Key uses include:
- Fulfilling orders – Processing orders, arranging tyre fitting, delivering purchases and providing customer service.
- Administering services – Booking vehicle assessments, MOTs and other services you request from us.
- Marketing – Keeping you informed about products, services and offers we think may interest you. (On an opt-in basis only).
- Improving our services – Using feedback to enhance our products, services and customer experience.
- Analytics – Analysing use of our website and customer data to constantly improve our online service.
- Legal obligations – Complying with regulations applicable to our business including billing and accounting.
- Security – Detecting, preventing and responding to fraud, spam or other security threats.
- Communications – Responding to any enquiries, feedback or complaints you submit.
Your information helps us pursue the legitimate interests of our business whilst protecting your rights and freedoms. We do not use automated decision making based on your personal data.
How We Share Information
We only share your data as needed to fulfil our contractual duties, comply with regulations or enhance our services and marketing. This includes sharing with:
- Fitting partners – When you book installation, we share your order details with our network of fitting centres located around the UK.
- Service providers – Companies acting on our behalf such as payment processors, marketing partners and website hosts.
- Government bodies – To meet legal requirements such as tax obligations or upon lawful request from regulators, police or other public authorities.
- Buyers – If we sell our business, the buyer will acquire the personal data we hold relating to that business.
We do not share or sell your personal information to any other third parties without your explicit consent. If required, third parties handling data on our behalf must agree to strict confidentiality obligations. Where data is transferred outside of the EEA, we ensure adequate safeguards are in place to protect your personal information.
How We Protect Your Data
Safeguarding your personal information is important to us. We have security processes and technical measures in place to protect against unauthorised access, alteration, disclosure or destruction of any personal data under our control, including:
- Secure server protocols and encryption of data in transit.
- Minimising access to your data on a need-to-know basis.
- Verifying your identity before disclosing account details over the phone.
- Employee privacy and security training.
- Regular testing of security systems and processes.
While we follow stringent procedures to ensure data security, no company can fully eliminate all risks. We recommend taking appropriate steps to protect your information, device and passwords.
Your Privacy Rights
You retain important rights over how your personal information is used. This includes:
- Accessing your data – You can request copies of your personal data we hold.
- Amending your data – Having any inaccuracies in your personal data corrected.
- Deleting your data – Requesting the deletion of your personal data when there is no compelling reason for its continued use.
- Restricting processing – Having your personal data marked restricted whilst accuracy disputes are resolved.
- Objecting to processing – Opposing specific uses of your data where we rely on legitimate business interests.
- Withdrawing consent – Taking away consent where our processing relies on your prior consent.
- Data portability – Obtaining a copy of your data for your own purposes.
- Complaints – Lodging complaints regarding the use of your personal data with your local data protection regulator.
To make privacy requests, please contact our data protection representative using the contact details below. We will respond promptly and no later than one month from receipt. Note that exceptions apply and certain requests may be declined where lawful reasons prevent fulfilment.
Retention of Data
We retain personal information for no longer than necessary in relation to the purposes for which it is handled. Criteria used to determine retention periods include:
- Legal obligations under applicable law to retain data for a minimum period.
- Necessity to hold data for the period required to pursue or defend legal claims.
- Relevance of the data for ongoing contractual relations.
- Our legitimate business need to reuse or share data internally for analysis and improvement purposes.
Use of Cookies
Our website uses cookies (small text files stored in your browser) to distinguish you from other users, enhance your user experience, and analyse use of our website. For detailed information on the cookies we use and your ability to customise cookie permissions, please see our Cookie Policy.
Links to Other Sites
Our website contains links enabling you to visit other websites. If you use a link to visit another site, you will leave our domain and this policy no longer applies. We encourage reviewing the privacy policy for every site you visit. We are not responsible for data handled by third party organisations that we link to.
Children’s Privacy
Our website is not targeted at nor intentionally designed for use by children under 16 years of age. We do not intentionally gather personal data from children. If you believe we have collected data on a child, please contact us so appropriate deletion can take place.
Changes to this Policy
We may occasionally make changes to this privacy policy to reflect updates in our services, data handling processes or relevant regulations. We encourage you to periodically review this page for the latest version of our privacy policy. Substantial changes impacting use of your personal data will be communicated via email or our website.
How to Contact Us
If you have any questions about this policy or want to exercise your privacy rights, please contact our data protection representative by:
- Email: [email protected]
- Phone: 0800 123 456
- Mail: Data Protection, Arrowspeed Tyres Ltd, 123 Tyre Road, Manchester, M1 5TR
Thank you for trusting Arrowspeed Tyres® with your personal data.